Privacy Policy

Website Policy

We have designed this Website so that users of all ages will be able to enjoy the site. In particular this Website can be used by children under 18 years of age. Parents or guardians should read this Privacy Policy and explain to any children using this Website the implications of this Privacy Policy. This policy may change from time to time so please check it periodically.

Privacy Policy

Amemo Limited (we, us) is committed to protecting your privacy, in accordance with the Data Protection Act 1998. This privacy policy tells you how we collect, store, process and use your/your children’s personal information. By using this site (Website) you agree to your/your children’s personal information being processed in accordance with this Privacy Policy. You should read this Privacy Policy in conjunction with our Terms of use.

We may collect and process information about you/your children that you/your children provide to us through your use of the Website.


Our Website is designed to be used by children, and we recognise the importance of being extra cautious when processing personal information.

If you are under the age of 18, you may only use this Website and provide personal information if you have the consent of, and are supervised by, a parent or guardian.

If we believe a child using this Website is under 18 we will not process any personal information of that child without the consent of the parent or guardian. If the user is 18 or over we will only collect and process personal information as the long as we believe the user understands what is involved.

We will not disclose information collected from children under the age of 18 to anyone else without the consent of a parent or guardian.

Personal Information

We may collect personal information from you when you/your children participate in, access or sign up to any of the Website’s activities, for example: online content, newsletters, competitions or create an online account or respond to communications from us. We may collect the following personal information:

  • name;
  • email address;
  • address;
  • postcode;
  • date of birth;
  • chindren’s name(s); and
  • children’s date(s) of birth;
  • gender.

Use of Personal Information

We (or third party data processors with permission to act on our behalf) may collect, store and use your/your children’s personal information for the following purposes:

  • to provide our services, activities or online content and to provide information about our
  • services, activities and online content which may be tailored to your/your children’s individual tastes;
  • to contact prize winners of competitions;
  • to send out newsletters you/your children have subscribed to;
  • to complete any purchases you make through the site;
  • to provide you/your children with services that you request;
  • children’s name(s); and
  • children’s date(s) of birth;
  • where you have given us your consent, to contact you/your children (including by SMS and e-mail) with products and services which we think may interest you/your children – you can unsubscribe from our marketing communications at any time.

We will not disclose, sell or rent your/your children’s personal information to any third party unless we are required to do so by applicable law, by a governmental body or by a law enforcement agency.

We may collect anonymised details about visitors to our Website for the purposes of aggregate statistics or reporting purposes. No single individual will be identifiable from the anonymised details we collect for these purposes. However, we can and will attempt to identify a user when we feel it necessary to enforce compliance with our terms and conditions, or to protect our services and other users.

Protecting Information

We take every precaution to protect your/your children’s personal information. To this end all personal information stored by use is kept on a server in a secure environment. Only employees and approved contractors/developers who need the information to perform a specific job are granted access to personally identifiable information. Regular security reviews are held by us to ensure that the Website remains safe and secure for your/your children’s protection. We cannot guarantee the security of data you disclose online and you accept that the Internet is not completely secure and agree that we shall not be liable for unauthorised use, distribution or destruction of your personal information.